The limelight of going backstage at a concert, the coolness of standing next to a star, or getting an autograph from an admired sports hero all can be achieved through the "halo" of sports/music marketing. Brands have successfully executed programs through partnering with a property or event. These marketing partnerships heighten brand awareness, create excitement, build brand equity and generate sales. Additionally, programs associated with a property or event can achieve various goals for the brand, i.e. incent consumer purchase, promote trial of product, drive incremental sales, etc. We specialize in creating marketing partnerships and turn-key programs that achieve client goals. Kobin Enterprises Ltd. has executed the following programs: For more details on Sports/Music Marketing... click below Fruit-a-Burst Gum ESPN Summer and Winter X Games The Summer of Goodwill Passport Program Philips/Bee Gees Sponsorship One Night Only Concert Mike and Ike Hot Tamales with Atlantic Records Mike and Ike Hot Tamales & The Musicland Group, Inc.