Partnering corporate America with a film's Home Video/DVD release provides multiple opportunities for brand building.
Home Video/DVD programs extend the reach of a movie marketing program and continue the brand's association with the equity of the property. Through creative promotion solutions Gift With Purchase, Self Liquidating Offer or added value - associating with a Home Video/DVD enables the brand to embrace the target segment with the "cache" of Hollywood.
Additionally, a Home Video/DVD has a never ending shelf life. Millions of eyeballs are reached with the tie-in, vivid in people's mind for perpetuity.
Kobin Enterprises Ltd. has implemented the following Home Video promotions:
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Philips/
Die Another Day
MGM
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Ray Ban/
Men In Black
Columbia
Pictures
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Norelco
Die Another Day
MGM
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