Revlon –MGM Die Another Day


 
 
PROMO, April, 2003
By: Kathleen M. Joyce
2003 Reggie Finalists Announced By PMA
 
Top Of The Class
 
While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us.  The Promotion Marketing Association, New York City, announced finalists in mid-February; winners were announced by the PMA at its annual conference in Orlando last month.  The standings by category will be published in PROMO’s May issue…continued
 
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“Die Another Day,” Kobin Enterprises Ltd., for Revlon.  Revlon introduced its Limited Edition James Bond 007TM Color Collection, “Inspired by Bond, Created by Revlon,” to coincide with the film’s opening.  This worldwide promotion capitalized on spokesmodel Halle Berry, the star of the film.