Revlon
MGM Die Another Day
PROMO, April, 2003
By: Kathleen M. Joyce
2003 Reggie Finalists Announced By PMA
Top Of The Class
While brawn and beauty got a nod, the majority
of finalists in this years Reggie Awards had something
that appealed to the kid in all of us. The Promotion
Marketing Association, New York City, announced finalists
in mid-February; winners were announced by the PMA at its
annual conference in Orlando last month. The standings
by category will be published in PROMOs May issue
continued
Next page
Die Another Day, Kobin Enterprises Ltd., for Revlon.
Revlon introduced its Limited Edition James Bond 007TM Color
Collection, Inspired by Bond, Created by Revlon,
to coincide with the films opening. This worldwide
promotion capitalized on spokesmodel Halle Berry, the star
of the film. |
|
|