Kobin Enterprises Ltd.
35 East 21st Street
10th Floor
New York, NY 10010
Tel: (212) 979-9200
Fax: (212) 979-9292

ALYSE M. KOBIN,
COMPANY PRINCIPAL

As head of Kobin Integrated Marketing, a full-service global entertainment and sports marketing company, Alyse is the company’s visionary, responsible for leading all client relationships, new business initiatives, representation of properties, strategic partnerships, event marketing and creative concept development of integrated marketing and promotions.

With a diverse background in publishing and advertising, and a true entrepreneurial spirit, at 23, Alyse started the first free, in-theater publication called In Cinema, distributed monthly in movie theatres throughout New York, Los Angeles and Chicago.  Upon selling In Cinema, she began a 10-year association with EMCI (a music marketing specialist). As SVP, she was part of the team behind Live Aid, the launch of Nintendo and creation and marketing of program books for concert venues under the Live Concert Network umbrella. As part of this grouping of Magazines, she also led the sales efforts of Rockbill Magazine for music venues and Rave Magazine for comedy clubs.

In 1992, Alyse moved to Los Angeles to start Entertainment Strategies, an Entertainment Marketing company with Ticketmaster as her partner.  In 1993, she returned home to New York and opened Kobin Enterprises Ltd. The agency was responsible for the highly successful global Ray-Ban/Men in Black program. Following this effort, Kobin raised the underwriting funds to make the renowned IMAX rockumentary, All Access as well as sold the presenting sponsorship to Certs, co-sponsorship to Verizon and affiliate program to Bloomingdale’s. Additionally, Kobin Enterprises executed all the global activities for Philips/Norelco and Revlon’s association with the highly acclaimed James Bond movie, Die Another Day as well as Pinnacle Foods integrated marketing program with Hungry Man and King Of Queens. Through the years, Kobin Enterprises has received several Reggie and Emma awards for excellence in promotion and marketing. In 2006, Alyse changed the name of Kobin Enterprises to Kobin Integrated Marketing to communicate the diversity of the Company’s activities. Through the years, Kobin has been instrumental with packaging various movies with Corporate Integration (Bond with Smirnoff, License To Wed with Sandals and Stranger Than Fiction with Timex.) Additionally, they have launched partnership initiatives for Liz Claiborne Realities perfume with 1800Flowers and Clearasil with High School Musical 2. Additionally, 2007 saw the launch of a licensing division which encompasses both licensing in and licensing out various properties. First to market will be Couch Potato followed by Cowgirls Are Forever. As the Company continues to grow and explore the media landscape, they are launching their own television programs. The first to market in October 2008 is Viking, the ultimate obstacle course challenge, which will air on ESPN.

Alyse is a graduate of the University of Maryland with a BS in advertising design and communications.