Product Description:
A new ready to drink malt-based beverage that provides an alternative to beer
Unique bottle design, ideal for sports and entertainment venues
Program Description:
Smirnoff Ice product launch for Southeast region of UDV
Launched initiative at 15 top golf resorts/clubs in key markets:
-Sarasota
-Naples
-Miami
-West Palm Beach
-Amelia Island
On-site programs crafted with each resort
Special initiatives conducted with Doral Resort & Spa
Program Elements:
Sell-In Materials
-Sell-sheet
-Customized stationery
-Golf shirt
On-site Signage
Customized Smirnoff Ice branded coolers for use on golf carts
Smirnoff Ice/Doral co-branded coolers for use throughout resort
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