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Certs / "All Access" IMAX Film
Domestic Sponsorship Program
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Program Elements:
Participating Talent
Sting with Cheb Mami
Macy Gray
Dave Matthews with Al Green
Kid Rock
Carlos Santana with Rob Thomas of Matchbox 20
Moby
B.B. King with Trey Anastasio of Phish with The Roots
Sheryl Crow
George Clinton with Mary J. Blige
Presenting Sponsorship
Inclusion in title "All Access: Presented by Certs"
:30-spot on front of film
Guaranteed product placement in film
"All Access" launch in 20 top Certs markets
Premiere tickets and private screenings
Certs sampling at IMAX owned theaters
Licensing and merchandising rights
DVD/Home Video/Soundtrack association
Inclusion at all IMAX trade events (GSTA, IMAX Days)
On-site Signage
Customized "Certs" gobos for stage and venue
Customized magnetic "Certs" signs for trucks and trailers
Clear vinyl "Certs" stickers for instrument cases
On-site Product Placement
"Certs/All Access" Laminates for talent, crew, VIPs, etc.
Mocked up Certs boxes for product placement
Scripted scene inclusive of product placement and consumption
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"All Access:" IMAX Film World Premier
Event details
Sunday, February 18, 2001 at Universal Citywalk IMAX Theater
After party at The Rumba Room
Special jam session with B.B. King and The Roots
Meet and greet photo opportunities and autographs
Attending Talent
Jon Shapiro and Peter Shapiro - Film Producers
Macy Gray, Rob Thomas of matchbox 20, Moby
B.B. King, The Roots, George Clinton, Mary J. Blige
Collateral Materials
Invitations and tickets
Party pass lanyard
Movie one-sheet
Goody bag
Customized tin
Valet parking pass
PR Efforts
Event invitations
Press Release
Exclusive internet partner and features on allaccess.yahoo.com
Attending Press Included
Television:
E! Television
BET
Comedy World
CNN
TV Guide Channel
Print:
Entertainment Weekly
In Style and In Style.com
LA Times
Premiere
USA Today
US Weekly
W/WWD
Teen People
Variety
Hollywood Reporter
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For more details on Corporate Sponsorship programs... click below
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