Fruit-A-Burst/ESPN X Games
Associate Sponsorship of the ESPN X Games.
Sony PlayStation and BNOX Sports Binoculars Co-Sponsorship
Program Elements:
Cable Affiliate Program
Table Top Display with Tear Pad
On-Site Sampling / Give-a-way
Lead Radio Station Exclusive On-Site Promotional Partner
Radio Support / Live Remotes in Key Retail Outlets
College Marketing Sampling / Sweepstakes Effort
Sam Goody / Musicland In-Store Sampling Program
Turn-Key Field Execution
12 Market Grass Roots Road Tour
In-Market ESPN X Games
ESPN X Games Road Show
3/30 Miami, FL
4/6 Orlando, FL
4/13 Austin, TX
4/20 Boulder,CO
4/27 Phoenix, AZ
5/4 San Diego, CA
5/11 San Francisco, CA
5/18 Seattle, WA
6/1 Minneapolis, MN
6/8 Chicago, IL
6/15 New York, NY
6/22 Boston, MA
6/24-6/29 Newport & Providence,RI
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