Norelco/"Die Another Day" Home Entertainment Partnership
Die Another Day Tie-In with Promotional Support Materials

Program Elements: National Television Campaign Consumer Rebate Program With the purchace of a Spectra razor and "Die Another Day"DVD, consumers receive a $10 rebate In-Store Merchandising On-Pack Sticker/Rebate Form Stadium Tray National Ad Slick Internet Program www.norelco.com Hotlink to: www.jamesbond.com DVD-Rom Extra Features Program Unique website designed to provide Die Another Day purchasers with an added value Banner Advertisements CNN.com Compuserve.com EA.com EW.com Moviefone.com Netscape.com MGM Sweepstakes Giveaway Norelco product provided for prizing