PHILIPS/MGM HOME ENTERTAINMENT "Die Another Day" International Partnership
Father's Day Free DVD Preview In-Pack Consumer Program

Program Elements International Television & Print Campaign Television Finland Norway Netherlands Switzerlands Belgium France South Africa Print Germany Consumer Gift with Purchase Program Free"Die Another Day" DVD Preview In-Pack with each Sensotech Shaver DVD Preview Content "Shaken and Stirred On Ice" The Making of the Car Chase Scenes Madonna's Theam Song Video International Theatrical Trailer In-Store Merchandising On-Pack Sticker Display Poster Consumer Leaflet Clipcard Wobbler Co-op Advertisements Internet Program www.philips.com/sensotec Hotlink to: www.mgmuk.com