Ray-Ban/Columbia Pictures Movie Partnership
Men In Black Tie-In with Promotional Support Materials

Program Elements Sales/Trade Materials Sell Sheet In Store POS Counter Card Back-Lit Duratrans Tripper Sign MIB Poster Holiday Gift Bag Video Box Gift With Purchase (GWP) MIB Home Video Release Rebate Offer $5.00 Rebate Off MiB Home Video Consumer Support Radio Script and Newspaper Ad Slicks Available for Retailer Tagging Print Advertising Internet Activity Public Relations Effort