Program Elements
National Promotion:
Exclusive retail partnership with 23 Bloomingdale's nationwide
Signage:
Film trailer featured on monitors throughout Men's Contemporary Department
"All Access" film poster placed throughout stores
Window:
Dedicated "All Access" NYC store window
"All Access" Night at Bloomingdale's:
Exclusive event- Men's Contemporary Department
NY, LA, Miami and Chicago
Live DJ, men's cosmetic samples, skin treatments, raffles
Bar serving Smirnoff Ice
Poster size film stills
Promotion and Activity:
Gift with purchase
Run of engagement passes
Certs sampling
Raffle prizes including, Fender guitars and Rolling Stone concert tickets
Bag stuffers including:
¥"All Access" Night flyer
¥ Dedicated"All Access" Certs samples
PR and Advertising:
Inclusion in store events directory and Hot @ catalogue
Messages on Men's Contemporary Catalogue mail labels
Internet activity on www.bloomingdales.com event page
Advertising in Rolling Stone, New York Times, LA Times, and Chicago Tribune
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For more details on Event Marketing... click below
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