Objectives
Incent/reward media buyers in NYC market
Convey Nick at Nite as an upscale media vehicle
Program Elements:
Media Buyer Incentive Kit
Customized Mailer Box
Nick at Nite Glass with Napkin
Customized Menu
Nick at Nite delivered
4-Star dinners to the desks of busy media buyers during up-front buying season
Special Delivery Vehicles
Nick at Nite Incentive Gift Box was hand-delivered to each Media Buyer
Each "Piping Hot" dinner was personally delivered by a tuxedo-clad waiter
Featured Restaurants
Bice, China Grill, The Palm, Post House, The Lobster Club |
For more details on Event Marketing... click below
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