Smirnoff/MGM/UA Movie Partnership
Tomorrow Never Dies Tie-in with Consumer / Trade / Sales, Interactive Telephone Program and On / Off Premise Promotions
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Program Elements
Sales / Trade Materials
Sell-In Brochure
Sell-In Video
Interactive Telephone Promotion Invitations to:
Hollywood Premier / Post party
Local Market Screenings / Receptions
Concession Ticket
Sam Goody Musicland
In-Store Backlit Duratran
Standee / Entry Form
Trade/Sales Incentive Program
Tomorrow Never Dies Private Villa in Jamaica
Product Placement
Smirnoff Bottle Used in Theatrical Release
Advertising
National Print Campaign
Outdoor Media
Public Relations Efforts:
Internet Program
www.smirnoff.com
Hotlink to MGM / UA web site
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