Program Elements:
Reynolds Kitchen on Tour:
Custom 69 foot tractor trailer
22 markets
Guest appearances
Food demonstrations
Recipe cards/brochures
Distributed "The Great GrillMaster Give-a-way' sweepstakes
Sunbeam Participation:
2 GrillMaster Grills
Accessories
Kiosks
Banner
Recipe cards
Dump bin with tear pad entry form
Grilling demonstrations
"The Great Grillmaster Grill Give-A-WayÓ
Sweepstakes in each market awarding GrillMaster Grills
Grills redeemed at Home Depot via Gift Certificate
Program Exposure/Public Relations Efforts
Television
Cable
Print
Radio
Website www.reynoldskitchens.com
Press Release
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