Fruit-A-Burst/Frito Lay IRC Program
Instant In-Store Redeemable Coupon Program: Free "Burst" Gum with Cheetos Purchase
Program Elements:
Co-Branded In-Store POS
Header Card
Dangler
Teen Radio Support
T-Shirt
Chee-tos Header Card
Tear Pad
Dangler
Mobile
On-Pack Cello Strip
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