Realities/1-800-Flowers.com Mother's Day Promotional Program
Gift With Purchase and On-Pack Program

Program Elements: Realities Bouquet and Grand Gardenia 1-800-Flowers and Realities co-developed a bouquet and Grand Gardenia inspired by the Realities Fragrance for Women Consumers received a free deluxe sample of Realities Fragrance with the purchase of the Realities Bouquet or the Grand Gardenia Realities Co-Branded Advertising Realities Co-Branded Advertising Print campaign in Glamour, Oprah, Latina, Real Simple and Domino featuring 1-800-Flowers.com and the Realities Bouquet 1-800-Flowers Co-Branded Advertising Radio Advertising in 20 markets throughout the U.S. Reuters’ Building Outdoor Advertising 1-800-Flowers Catalog Realities Bouquet featured in Mother’s Day catalog sent to 1.3 MM Customers 1-800-Flowers Direct Mail Piece Realities discount coupon distributed with direct floral deliveries from June - November 2005

Realities Gift With Purchase Program at Retail Consumers received a gift certificate good towards $10.00 of their next purchase on 1800flowers.com with qualifying purchase Internet Program Realities Bouquet for sale on 1800flowers.com and featured on both the Flowers and Mother's Day channels Realities Bouquet featured on realities.com with a hotlink to the 1800flowers.com Realities jump page off 1800flowers.com to provide consumers with more information on the fragrance Realities Banner on an email blast to 3MM 1800 Flowers consumers Realities Banner on confirmation and delivery emails sent to consumers April 1 - May 8, 2005 Trade/sales Incentive Program Pink Roses Given to Consumers at Retail During the Week Prior to Mother’s Day Public Relations Effort Dual Press Release to Major Trade and Consumer Books 1-800-Flowers Catalog Realities Bouquet featured in Mother’s Day catalog sent to 1.3 MM Customers