Warner Lambert/MTV Road Rules
"Rule the Road with Burst Gum" Sweepstakes
Program Elements:
In-Store POS Support:
 -Counter Unit / Floor Stand

Sell Sheet

Licence Plate Dealer Loader

Dedicated Radio

Instant Win Game Pieces

Prize Merchandise:
-1997 MTV Road Rules RV
-Crew Jacket
-Backpack
-T-shirt

For more details... click below

Realities/
1-800-Flowers.com
On-Pack Program
Terra Chips/
1-800-Flowers.com
On-Pack Program

Terra Chips/
Movies on Demand
On-Pack Program

Mike and Ike
Hot Tamales/
Atlantic Records
Fruit-A-Burst/
Frito Lay
Instant
Redeemable
Coupon
ASE/
Frito-Lay
Deli Test
Promotion
Burst Gum/MTV
"Rule The Road
With Burst Gum"
Sweepstakes

Altoids
Consumer
Merchandise
Catalogue
Nabisco
Cream of Wheat
/Power Rangers
Frito Lay/
"101 Dalmatians"
Walt Disney Pictures
Keebler
Snack to Win
In-Pack
Program
Gummy Savers
Free CD-ROM
Sampler
Offer
Nestle/Sony
Playstation
Video Game
Offer
Nestle/
Acclaim
Entertainment
On-Pack
Sweepstakes