Hungry-Man/Sony Pictures Television "The King of Queens" Promotional Partnership
Intergrated Marketing Program with Sweepstakes Overlay

Program Elements: CBS Network Television On-Air Product Placement Hungry-Man Featured on "King of Queens": Airing During May Sweeps '03 Syndication Begining Septermber '03 National Television and Print Campaign On-Air Promo Spots During Syndication FSI 2 Page Spread in Top 20 U.S. Markets On-Package 20 Million Hungry-Man Dinners (10 SKUs) Featured ”King of Queens” Cast Shot Cast Members Include: Kevin James, Leah Remini and Jerry Stiller Point of Sale Materials Counter Card Static Cling Wobbler Ad Slick Sweepstakes Sweepstakes Overlay with Tune-In Message in Support of Syndicated Series ”Win a King-Sized Adventure” - Trip to the Set & Meet Cast and Crew Sales/Trade Incentive Trips Trips to Hollywood for Taping of KOQ for Top Sales/Trade Cast Autographed Photos Signed Photos by Kevin James as Sales/Trade Incentive Bloopers Video Video Footage/Outtakes from KOQ for Sales Presentation Trade Public Relations Articles in Variety, Brandweek, Broadcast & Cable, Reuters, Entertainment Marketing Letter, Frozen Food Age