"Music Madness"/ Atlantic Records Partnership Promotion

Program Elements: On-Pack/In-Pack Promotion (2.12 oz. & 8 oz. boxes): Hot Tamales Mike and Ike Original Mike and Ike Berry Fruits Mike and Ike Tropical Fruits Instant Win Consumer Sweepstakes $2, $5, $10 Music Cash Certificates The "Absolute Hits" CD Grand Prize: Winner to be featured in an Atlantic Records music video Sales Materials Trade Ad Sales Brochure Merchandising Sheet Stationary

In-Store POS Mini Pallet Display Units (2.12 oz. & 8 oz.) Floorstands (2.12 oz. & 8 oz.) Dangler Channel Strip Header Card w/ Tear Pad (2.12 oz. & 8 oz.) Just Born Inc. Events Blue Screen Technology AWMA Trade Show Blue Screen Photo/ Frame Blue Screen Poster Retail Distribution Food/Drug Mass Merchants Movie Theaters Video Stores Convenience Stores Advertising Dedicated National Television -"Music Madness" :30 TV Spot -Atlantic Records' "The Absolute Hits" TV Spot Trade Print Advertising -Confectioner -Distribution Channels -Professional Candy Buyer Public Relations BrandWeek POP Times Entertainment Marketing Newsletter Promo Magazine Confectioner Distribution Channels Supermarket News Atlantic Records The "Absolute Hits"CD Free In-Pack Candy Coupon Burst on all "Absolute Hits"CD's Billboard Magazine Ad Front Cover Absolute Hits Poster Absolute Hits Bin Card Website Exposure www.atlantic-records.com