Program Elements:
Media
Buy on ESPN Networks Over a 5 Month Period
ESPN
ESPN Classic
ESPN News
National
Television Campaign Over a 5 Month Period
Presenting Sponsor of SportsCentury on Monday Nights
Sponsorship Segment “Hungriest Champions”
Billboard Lead-Ins with Hungry-Man Logo and Tag
Hungry-Man Lower Third Elements Air After Every
Commercial
Break with Logo and Visual Tag
On-Package
20 Million Hungry-Man Dinner Packages Featuring
ESPN
Classic Logo and Tune-In Schedule
“ESPN Sports Fantasy” Mail-In Sweepstakes
Burst
Sweepstakes
Consumers Offered the Chance to Win a Sports Fantasy
Trip to New York, Dinner for Two with an ESPN
Classic
Legend Tony Dorsett
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