Dr.Scholl's Massaging Gel Insoles/Sony Pictures Television
"The King of Queens" Television Promotional Partnership Integrated Marketing Program with Sweepstakes Overlay

Program Elements: Sony Syndicated Television On-Air Integration New Cold Opening Taped for pre- Recorded Episode to Include a Dr. Scholl’s Massaging Gel Insoles integration National Television Campaign Tagged :30 advertising spot National Print Campaign Full Page Dedicated Ad in double issue of People Magazine National Radio Campaign Tagged :30 advertising spot In-Store The King of Queens Logo andTune-In information was Include on Wal-Mart PDQs and Drug Store Clip Strips Circular Advertisments Promoted the Association in Drug Accounts Sweepstakes Online sweepstakes Entry at www.thekingofqueens.com/dr.scholls Trip for Four to Hollywood for a Walking Tour of Sony Pictures Studios