Kmart/WB Television Network Promotional Partnership
Integrated Marketing and Promotional Program with Sweepstakes Overlay

Program Elements: Kmart Television Integration WB Talent Wearing Kmart Clothes Route 66 on 7th Heaven and Reba Thalia in One Tree Hill Joe Boxer on the Blue Collar TV Athletech on Summerland Gear 7 on One Tree Hill Presentations to Major NetworksPresented to WB, UPN and Fox Organized Fashion Shows for the Network Executives National Television Campaign Kmart Callout During Commercial Breaks for Shows Featuring Kmart Collections National Print Campaign Dedicated full page or 11-page advertorials in CosmoGirl, Elle, ElleGirl, Entertainment Weekly, ESPN, Glamour, InStyle, Jane, Lucky,, Marie Claire, Maxim, Seventeen, Spin, Teen People, Teen Vogue, US Weekly, Vibe, Vogue National Radio Campaign Network radio in support of Look the Part, Get the Part contest

Cinema Advertising National :30 spots to air in-theaters Outdoor Campaign Billboards in New York and Los Angeles Internet Dedicated sitelet showcasing stars wearing Kmart clothes and the Opportunity to enter the sweepstakes All magazines involved in print campaign will have a link to the Kmart sitelet from their website Sweepstakes Overlay Look the Part, Get the Part contest in all Kmart stores jointly Sponsored by Kmart and WB Contestants submit photos of themselves in Kmart Collection Clothes Win a trip to Hollywood for a walk-on role on the WB