Pepperidge Farm /"Christmas with the Kranks"Theatrical Partnership with Columbia Pictures/Revolution Studio
Pepperidge Farm Domestic Integrated Marketing and Promotional Program

Program Elements: Product Placement In Film Holiday Cookie Assortment, Pirouette, Stuffing Puff Pastry Sheets, and Shells, Red & Green Holiday Goldfish, Dinner Rolls, Cinnamon Swirl National Television Campaign Dedicated TV Advertising: 15 Spot National FSI 30MM Drop 11/7/04 In-Store Merchandising 15MM In-Pack Cards 28MM On-Pack Stickers Holiday House Displays Shelf Shouters, Static Clings Stuffing Corrugated Displays

Perfect Holiday Homecoming Sweepstakes On-Pack Accordion Fold Sticker Consumers Log onto www.pepperidgefarm.com Grand Prize: Perfect Holiday Meal For 20 Account Specific Wal*Mart Cross Promotion with Sony Electronics & Random House Publishing Promotional Pallet Display Internet Program Website Featuring Holiday Homecoming Recipes and Tips, Sweeps,takes, Entry Point, Holiday Products, Movie Trailer and Games Integration on pepperidgefarm.com & puffpastry.com Hotlink to www.thekranks.com Public Relations Efforts Promotional Packages to Top Press Premiere Gift Bags / Junket Materials Integration into Studio PR Efforts Corporate & Local Market Screenings Corporate Screening Events