Goldfish/"Garfield The Movie" Theatrical Partnership with 20th Century Fox
Garfield Domestic Integrated Marketing and Promotional Program

Program Elements: Product Placement In Film Garfield Flavor Blasted Goldfish Xplosive Pizza, Xtra Cheddar, Burstin’ BBQ Cheddar, and Nothin’ but<br> Nacho Flavors National Television Campaign Dedicated TV Advertising :15 second spot In Store Merchandising Featuring Garfield The Movie 10 Million Packages Featuring Garfield Shaped Crackers Interactive WebDecoder Inside all Packages Six-Foot Mega Displays with Header Cards Interactive Game Piece/Sweepstakes Overlay 10 Million WebDecoder Game Pieces Inserted into Every Pack Hidden" Messages in each WebDecoder Consumer Logs onto www.pfgoldfish.com to Enter Sweepstakes Grand Prize: A Trip for 4 to Hollywood and Secondary Prizes

Account Specific Program Free Collectable Garfield Figurines with every 38oz. Goldfish Purchase at Wal-Mart Mobile Marketing Goldfish Mobile to Promote Goldfish/Garfield at Local Market Events Goldfish Mobile at the Press Junket and Premiere Public Relations Effort Distribution of 3000 Promotional Packages with Fox Long Lead and Short Lead PR Mailings Red Carpet Sponsorship at the Premiere Dedicated Press Release Pepperidge Farm/Fox Integrated PR Effort Internet Program Garfield The Movie Integration on pfgoldfish.com Decode the WebDecoder Clue Instantly Online Hotlink to www.garfieldmovie.com National In-Theater Concession Program Distribution of over 2 million + Goldfish/Garfield Themed Popcorn Bags Sales/Trade Program Custom Sell Sheets Garfield’s Creator, Jim Davis, Keynote Speaker at Internal Sales Meeting Sales/Trade Kit Included: Garfield Themed T-Shirts, Pens, Movie Posters and Chocolate Comic Strip Corporate and Local Market Screening Program Promotional Screenings for the Trade Corporate Screening Events Public Relations Today Show Live TV Coverage