Philips/MGM/UA "Die Another Day" Movie Partnership
International Integrated Marketing and Promotional Program

Program Elements: Bond Themed International Television Campaign   :20/:30 Dedicated Spot, :10 Tag IN STORE MERCHANDISING   On-Pack Sticker   Product Display   Poster Banner/Standee Consumer Leaflet/Display Shopping Bag Ceiling Card Trade/Sales Incentive Program Co-branded Baseball Cap, Pen and Custom Designed Chocolate with Bond Icon Graphics Sell - in Video Sell Sheet Trade Leaflet Public Relations Effort Corporate and Trade Press Releases Harrod's Window Internet Program www.philips.com/sensotec Hotlink to MGM Web Site "Nine Degrees of Bond" Quiz and Sweepstakes AOL Partnership (France, UK, Germany) Electronic Arts Partnership In-Game Placement and Use of Shaver as Gadget