Revlon/Paramount Picture Theatrical Partnership
"How To Lose A Guy in 10 Days"

Program Elements

Product Placement in Film
Nail Enamel
Lipstick
Blush
Revlon Shopping Bag
Revlon Advertisement in
Magazine


National Television
& Print Campaign

Television
TBS "Movie & A Makeover"
Launch

Tie - In Specially Created
Interstitials on E! and MTV

Print
Eight Page Advertorial
Spread in Jane, Vanity Fair,   Vogue, Teen Vogue, Lucky,   Glamour, Allure and SELF

Advertisement in   Entertainment Weekly   Magazine

Sweepstakes
Win a Cosmetic Bag   Autographed by Kate Hudson   in Glamour Magazine

On-Line Advertising & Banners Style, Allure, Glamour, Self   and Lucky Magazine



In-Store Merchandising
Featuring Still From Movie
  - Riser Art
  - Wall Talker
  - Rack Card
  - Circular Ad


Consumer Gift with Purchase (GWP) Program with Conde Nast
Purchase 2 Revlon Products
and Get a Free 3-Month
Subscription to one of 7

Conde Nast Publications


Corporate and Local Market Screening Program
Trade
Local Market Incentive
Retailer Screenings

Corporate Screening Event


Internet Program
www.revlon.com - "Special
Offer/Get The Look"

Hotlink to
  - Paramount.com
  - Flare.com (Canada)



For more details on Film Partnerships... click below

Pepperidge
Farm/Christmas
with the Kranks

Goldfish/
Garfield

20th Century Fox

Revlon/
"Havana Nights;

Miramax

Philips/
"Die Another Day"

MGM/UA

Revlon/
"How To Lose a
Guy in 10 Days "

Paramount

Norelco/
"Die Another Day"

MGM/UA

Revlon/
"Die Another Day"

MGM/UA

Ray Ban/
"Men In Black"
Columbia
Pictures

Smirnoff/
"Tomorrow
Never Dies"
MGM

Ray Ban/
"Blues Brothers 2000"
Universal Pictures

MET-Rx/
"Any Given Sunday"
Warner Brothers

Frito Lay/
"101 Dalmatians"
Walt Disney Pictures

Philips/
"Enemy of the State"
Buena Vista