Ray-Ban/Columbia Pictures Movie Partnership
Men In Black Tie-In with Promotional Support Materials

Program Elements: Sell Sheet Folio Sell-in Video Extensive In-Store POS Support Corporate & Private Movie Screenings Dedicated TV Radio Advertising in Key Retail Outlets National Magazine Advertising Internet Program Public Relations Campaign

Program Merchandise Pencorder Trade Gift Coffee Mug Trade/Sales Gift MIB Soundtrack Trade Gift Baseball Cap: Consumer Gift with Purchase Neckcord: Consumer Gift with Purchase Merchandising Bag Ray-Ban Predator Sunglasses with MIB Product Box Ray-Ban Sunglass Hard Case Self Liquidating Offer T-Shirt: Long and short sleeve