Philips/Buena Vista Movie Partnership North America
Enemy of the State Tie-in with Consumer/Trade/GWP Offer

Program Elements:

Sales Materials
Sell - Sheet

Folio

Sell - In Video

In Store POS
Poster

Counter Card

Banner

Table Tent

Dangler

Shelf Talker

Account Specific Activity
PageMart Display

Consumer Sweepstakes
Interactive Telephone Promotion
1-877-FOR-PHILIPS

Philips Consumer Communications Trade Events

Blue Screen Technology

Customer Advisory Council
PCS

Comdex



Product Placement
Philips Wireless Phones

Pagers

Flat Panel Monitors

Advertising
Dedicated National Television

National Magazine Advertising

Account Specific Advertising -Radio Shack

Public Relations Campaign
BET Special

Rosie O'Donnell Show

Press Junket "Survival Kits"

Corporate and Private Movie Screenings
Movie Ticket

Envelope

Concession Ticket

Welcome Slide

Enemy of the State Soundtrack CD

Gift with Purchase (GWP)
Mini Radio with Pouch

Philips/Enemy of the State Merchandise
T-Shirt

Cap

Internet Program Hot Links
www.philipsconsumer.com

www.enemyofthestate.com

www.buenavista.com




For more details on Film Partnerships... click below

Pepperidge
Farm/Christmas
with the Kranks

Goldfish/
Garfield

20th Century Fox

Revlon/
"Havana Nights;

Miramax

Philips/
"Die Another Day"

MGM/UA

Revlon/
"How To Lose a
Guy in 10 Days "

Paramount

Norelco/
"Die Another Day"

MGM/UA

Revlon/
"Die Another Day"

MGM/UA

Ray Ban/
"Men In Black"
Columbia
Pictures

Smirnoff/
"Tomorrow
Never Dies"
MGM

Ray Ban/
"Blues Brothers 2000"
Universal Pictures

MET-Rx/
"Any Given Sunday"
Warner Brothers

Frito Lay/
"101 Dalmatians"
Walt Disney Pictures

Philips/
"Enemy of the State"
Buena Vista