Program Elements:
On-Pack/In-Pack Promotion
2 Million participating Protein Plus Bars & 100 Gram Food Bars
Instant Win Consumer Sweepstakes Prizes
HDTV
Life Fitness Exercise Bikes
Satellite systems
Any Given Sunday T-shirts
MET-Rx product
In-Store POS
Participating Retailers
317 Million Total Foot Traffic
7-Eleven/Rite Aid/Albertsons
Media
300 Million Media Impressions
Advertising
National Television and Radio Campaign
Public Relations Campaign
Internet Program
Hotlink to promotional website from:
www.met-rx.com
www.anygivensunday.net
Additional Media Exposure
Radio Promotion in 7 Top Markets
Corporate/Major Market Movie Screenings
Customized Movie Ticket
Concession Ticket
Welcome Slide
Customized Movie Poster
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For more details on Film Partnerships... click below
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