Program Elements:
Bond Themed National Television & In-Theatre Campaign
: 30 Bond Dedicated Spot
In Store Merchandising
Pallet Display with Riser Card
End Cap Display Header
Stadium Tray
On-Pack Sticker
In Store Promotion
Exclusive Sears 007 Shaver
Limited Edition James Bond DVD Sampler
Gift with Purchase Program
Public Relations Effort
Spokesperson: Jonathan Antin
Satellite/Radio Media Tour
MGM Radio Program
Bond Book Tour
Holidays in June
Press Releases
Internet Program
www.norelco.com/jamesbond
Hotlink to MGM Web Site
Bond Quiz and 007 Files
AOL Partnership
Online Ads with CNN, Ebay, Electronic Arts, Entertainment Weekly, Fortune, Moviefone, People and Time.
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For more details on Film Partnerships... click below
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