Revlon/MGM/UA "Die Another Day" Movie Partnership
Integrated Marketing Program with Exclusive Product Line and Sweepstakes Overlay
Program Elements:
US Television and Print Campaign
:30 Dedicated Bond TV spot with Sweepstakes Tag
:15 Dedicated Bond TV spot
Two Page Spread Ads
Ten Page Advertorial Spread in Vogue
Sweepstakes Business Reply Card
Print Advertisements in:
Marie Claire, Cosmopolitan, Lucky, Vanity Fair, Vogue, W Magazine, Allure, Essence, Jane, Redbook, Self, Shape,
International Television and Print Campaign
:30 and :15 Dedicated Bond TV Spot
Single Page Spread Ad
Four Page Advertorial Spread in Cosmopolitan (UK) and Marie Claire (UK)
Public Relations Effort
Product Press Kit
Product Launch Event
Custom Designed Choclate with Bond Icon Graphics
Internet Program
www.revlon.com -
"Win Your Own Bond Girl Adventure" Sweepstakes
Hotlink to MGM Web Site
Hotlink to Sweeps Partner Sites
Canada Sweepstakes
Online Ads on Style, Oprah, Essence, Shape |
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