Program Elements:
Vintage
Product Placement in Film
Compact
Revlon Advertisement
Make-up Box
National
Television Campaign
TBS “Movie and a Makeover”
TBS Movie Break
Beauty Bumpers on E! and Style
Static on TV Guide Channel
National
Print Campaign
Four Page Advertorial Spread
Allure, Jane, Lucky, Glamour, InStyle,
Cosmo, InTouch, Us Weekly, Latina
In-Store
Merchandising
Featuring Stills From Movie
Make-up Riser
Get The Look Tear Pad
Wall Talker
Cosmetic Bags Riser
Sunglasses Riser
Cross-Promotional
Partnerships
Co-Branded Sitelet on FTD.COM Offers Revlon
Consumers $10 Off Their Purchase on FTD.COM
Revlon Gift Basket as Prize in SouthWest Spirit
Magazine Sweepstakes
Revlon Tag on J Records’ Soundtrack Bin Cards
at Kmart
Consumer
Overlay
Movie Cash Program
Buy $10 worth of Revlon Color Collection and Get
Free Ticket to see Dirty Dancing: Havana Nights
Corporate
and Local Market Screening Program
Trade Screenings
Local Market Incentives
Retailer Screenings
Corporate Screening Events
International
Campaign
Revlon's International Markets Supported the
Film Release in Local Markets via Media, In-Store,
PR, and/or Trade Support
International Markets Involved Included:
Argentina
Australia
Japan
Latin America Export
Mexico
Thailand
Trinidad
Internet
Program
www.Revlon.com/havananights Sitelet
Special Offer Page on Artisan Website
Hotlink to :
Artisan.com, J Records, FTD.com, Spiritmag.com
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